Template · PDF
Conversion-CTA checklist
The 12-question audit we run on every CTA before launch. Pass / fail format. Pruning rules included.
Free resources
The audits and templates we’d give a friend, sent to your inbox.
Two free audits and a small library of templates. Drop your email and we’ll send the file over, if it unblocks you and you never become a client, that’s still a win for both of us.
Audits we’ll run on your site
Two free, opinionated reads on your current state.
Audit · 5 dimensions
Rate your site
Five-point audit covering positioning, conversion, performance, accessibility, and the single change with the highest expected ROI. Reply in 3 business days.
Submit your URL →Audit · SEO + AEO
SEO + AEO report
7-point report covering on-page SEO, technical, schema, AEO readiness, Core Web Vitals, competitor gap, and next quick win. Reply in 5 business days.
Submit your URL →Templates & field guides
Small library, growing slowly.
Template · PDF
Social Media Checklist
A quick checklist to tell whether your social profiles are actually optimized, bio, links, proof, posting hygiene, and conversion path.
Field guide · Markdown
AEO structuring guide
How to structure a service site so ChatGPT, Perplexity, and Google AI Overviews can actually cite you. Schema patterns included.
Drop your email on any template above and we’ll send it straight over.
Want personalized advice instead?