Website redesign

Your old site is doing 40% of the selling. A redesign should do 100%.

We rebuild service-business websites that look ready for the clients you want next. Pricing visible from page one. Acceptance gates on performance and accessibility before launch. Source files yours at handoff.

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  • Performance

    LCP < 2.5s · INP < 200ms · CLS < 0.1

  • Accessibility

    WCAG 2.2 AA, audited at launch

  • Ownership

    Full IP, source files, training

Signs it’s time

If three of these are true, you’ve already outgrown your site.

  1. 01

    Your team is closing better clients than the site implies.

  2. 02

    Pricing isn’t visible, every inquiry burns a sales call to qualify fit.

  3. 03

    The site lags on mobile or fails PageSpeed.

  4. 04

    You can’t update copy or pricing without calling your agency.

  5. 05

    There are seven CTAs on the homepage. No one knows what to click.

  6. 06

    Proof is thin, no real photos, no client logos, no live results.

  7. 07

    You feel embarrassed sending the URL to a serious prospect.

The redesign method

Five phases. Written acceptance gates between each one.

  1. 01

    Discovery

    Audit current site, market positioning, conversion data. Output: gap analysis.

  2. 02

    Positioning

    Audience, offer architecture, copy direction. Output: signed-off narrative.

  3. 03

    Build

    Tokens-first design, component library, content integration, performance budget.

  4. 04

    Launch

    Accessibility audit, redirects, search-console setup, training session, handoff doc.

  5. 05

    Improve

    Optional retainer: monthly conversion review, content additions, performance watch.

Pricing

Three engagement sizes. Pick by scope, not by “tier name.”

Pitch-ready redesign

$2,499

One-page redesign · 2–3 weeks

  • One redesigned page (typically home or main service).
  • Copy direction + light positioning rewrite.
  • Core Web Vitals + WCAG 2.2 AA acceptance gates.
  • Source files at handoff.
Schedule a call
Most chosen

Conversion redesign

$7,499

3–5 pages · 4–6 weeks

  • Full home + key service pages + contact / book-a-call.
  • Positioning + copy + visual identity refresh as needed.
  • Schema, OG, sitemap, baseline SEO + AEO.
  • Training session + handoff doc + 30-day post-launch support.
Schedule a call

Multi-page rebuild

From $9,999

8+ pages · 6–10 weeks

  • Full information architecture rebuild.
  • Service pages, case studies, FAQ, legal.
  • Bilingual variants on request.
  • Optional ongoing retainer for content + performance.
Schedule a call

All redesigns include a 30-minute post-launch training session and a written handoff doc. Source files (Figma + code) transfer at final payment. No retainer required to keep the site running.

Selected redesigns

Real engagements with full case studies.

UrBRISEC redesign preview

Security firm · Punta Cana

UrBRISEC, DIY rebuild into a real lead channel.

Read the case →
El Dugout preview

Internal product

El Dugout, 6 SaaS tools collapsed into one platform we own.

Read the case →

Good fit

You should book the call if…

  • You’re a service business with $250K+ annual revenue.
  • You sell to other businesses or to high-intent consumers (not impulse buys).
  • You want a credible site that’ll close on autopilot, not a template.
  • You want to own the code and stop paying agencies for tiny edits.

Not a fit

We’re probably not it if…

  • You’re looking for a $300 template site, try Wix or Squarespace.
  • You need a 20K SKU e-commerce store, we focus on service businesses.
  • You need it “by Friday”, minimum honest scope is 2 weeks.
  • You want to skip discovery and brief us with a wireframe to copy.

Ready to talk redesign?

Bring your URL and one page you’d kill to fix first. We’ll diagnose live on the call.

Schedule a strategy call Or send a written brief