Paid media campaigns

Put paid media behind offers that deserve attention.

Google, Meta, LinkedIn, TikTok. Strategy first, then creative testing, retargeting, landing pages, and ROI reporting that doesn't bury the story.

For brands ready to spend $3,000+ per month and want a partner who reads the data before changing the bid.

The problem we usually walk into

Spend keeps going up. Reporting keeps getting prettier. Revenue stays flat.

Most ad accounts we audit show the same pattern: too many campaigns, no clear offer hierarchy, creative that's been running too long, conversion tracking that misses half the journey, and reports that reframe declining performance as "optimization."

We rebuild around one or two offers, run weekly creative tests with structured hypotheses, fix the tracking, and write reports that say what changed and why, in plain English.

What changes

Outcomes we sell.

  1. 01 · Tighter offer focus

    Spend concentrated on the 1–2 offers most likely to convert, not 17 product variants.

  2. 02 · Trustworthy tracking

    Server-side events, GA4, conversion windows, attribution caveats. The numbers actually mean something.

  3. 03 · Creative that earns its slot

    Weekly tests with named hypotheses. Winners scale, losers get retired before they bleed budget.

  4. 04 · Landing pages that pull weight

    Pages built per offer, not the homepage with its seven CTAs and three headers.

  5. 05 · Reports a CFO can read

    CAC, ROAS where it's defensible, qualified leads delivered, what to invest more or less in next month.

How we work

Audit, restructure, test, scale, report. Same loop every month.

  1. Week 1

    Audit & restructure

    Account audit, tracking review, offer mapping, account restructuring.

  2. Weeks 2–4

    Launch & test

    New campaigns live with creative variants, retargeting, landing pages.

  3. Weeks 5–8

    Scale & iterate

    Winners scaled, weekly creative refresh, audience expansion, lookalikes.

  4. Monthly

    Report & replan

    Performance read, what to keep, what to kill, what to test next.

Scope & pricing

Management fee + your ad spend. We don't take a cut of media.

Single channel

Focused

Google or Meta only.

from $899

USD / month · ad spend separate

  • 1 platform · 1–2 active offers
  • 2 creative variants per month
  • Retargeting + lookalikes
  • Monthly performance report
Talk through Focused
Most chosen

Multi-channel

Integrated

Google + Meta together.

from $1,599

USD / month · ad spend separate

  • 2 platforms, unified reporting
  • 4–6 creative variants / month
  • Server-side conversion tracking
  • Dedicated landing pages
  • Bi-weekly strategy call
Book Integrated review

Performance

Scale program

3+ channels, $20K+ monthly spend.

custom

USD / month · scoped to spend & complexity

  • 3+ platforms · multi-market
  • Weekly creative tests
  • Custom dashboards
  • Quarterly executive review
Scope a scale program

Management fee covers strategy + execution + creative + reporting. Ad spend is paid directly by you to the platforms, we never invoice you for media.

Buyer questions

Before you hand over the account.

Will you guarantee a specific ROAS?
No. Anyone who does is either inflating numbers or knows your business better than you do, neither is true. We commit to a process: weekly tests, transparent tracking, honest reporting.
Do you take a percentage of ad spend?
No. Flat management fee, your ad budget paid directly to the platforms. This keeps incentives aligned: we win when your campaigns work, not when you spend more.
What's the minimum ad spend?
$899/month for single-channel, $1,599/month for multi-channel. Below that the test data isn't statistically meaningful and the management fee dominates economics.
Who owns the ad accounts?
You do. We work inside your accounts (Google Ads, Meta Business Manager) with admin access. If we part ways, your account, history, and audiences stay yours.
What if our offer isn't ready?
Then ads won't fix it. We'd recommend pausing campaigns and starting with offer + landing-page work first. Honest pre-flight check, not a sale.
Can you also produce the creative?
Yes, included in Integrated and Scale tiers. Static, motion, UGC-style, voice-over. We can also work alongside your in-house creative team.

Next step

Bring your last 90 days of ad data. We'll show you what we'd change first.