Strategy & CEO
Raul Calzado
CEO & Marketing Strategist
Raul leads strategy and US-market translation across every Azteya engagement. Background in marketing analytics, lead generation, and helping service businesses enter bigger markets with clearer positioning.
- Based in
- Mexico · CST
- Languages
- English & Spanish
- Joined Azteya
- 2025 · Co-founder
- Best reached at
- raul@azteya.tech
What Raul owns
The work that lands on his desk.
01
Strategy calls + written follow-ups
Every first call. Reads the site beforehand. Sends the follow-up same business day.
02
Positioning, copy direction, audience targeting
Owns the message before pixels exist. The "three-second trust test" is his.
03
Acceptance gates & launch QA
Nothing ships past a failing gate. Performance, accessibility, copy clarity, anti-patterns, all reviewed by Raul before launch.
Background
Where the approach comes from.
Raul combines strategy, data, and execution to help businesses grow with focus. Before leading Azteya, he spent years improving processes and marketing for organizations and service companies.
His style is direct: find what is blocking sales, fix it fast, and measure outcomes. He believes in small focused teams and decisions backed by evidence.
In his words
In his words
“We do not sell hype. We read the data, fix bottlenecks, and make changes that move sales. Simple and effective.”
Talk to Raul directly