Catering & events · 2025

Casta Diva

An editorial site for premium catering with event-type pages and a reservation funnel that adapts to the planner.

  • Web Design
  • Web Development
  • Photography direction
  • Copy

The brief

A premium planner, a generic site.

Casta Diva caters weddings, private dinners, and corporate galas, and the old site flattened all three into the same generic catering pitch. The brand had a roster of real event photography and seasonal menu stories. None of it lived on the website. Prospects couldn't tell whether the company was the right fit for their event, and the inquiry form asked for data that should have already been on the page.

The result: three event-type journeys with their own photography and an adaptive reservation funnel, in place of one generic catering pitch.

Our approach

Where we focused

We don't redesign for looks. We build the channel a business should already have, then tune it on real demand.

  1. 01

    Event-type landing pages

    Split the catch-all "catering" page into three: weddings, private dinners, corporate galas. Each with its own photography, sample menus, and inquiry form tailored to the planner who lands there.

  2. 02

    Editorial storytelling

    Brought the brand's seasonal menus, supplier relationships, and event-day photography onto the site. The work that had been living on Instagram and a PDF brochure now drives the homepage.

  3. 03

    Adaptive reservation funnel

    Reservation flow asks event type first, then adapts every following question. Wedding planners answer different prompts than corporate-event coordinators. Cleaner inquiries, faster qualification.

How it looks

castadivaevents.com
Full-page screenshot of the Casta Diva website

Scroll inside the window to see the full live site. Captured from castadivaevents.com.

We love the service, attention, dedication, and work that Azteya offers us. Our ideas are listened to and carried out with the utmost attention to detail.
Casta Diva Catering & Events

Our process

How we did it

  1. Casta Diva discovery artifact: site audit and brand inventory
    01 · Discovery

    Brand inventory

    Audited the live site against the brand's Instagram and printed brochure. Interviewed the events team. The gap was obvious: the work was premium; the site read generic. Each event type needed its own argument.

  2. Casta Diva strategy artifact: editorial direction
    02 · Strategy

    Editorial direction + content rhythm

    Locked an editorial direction: every event type gets photography, sample menus, and an inquiry form written for its planner. Mapped the seasonal content rhythm so the homepage keeps changing throughout the year.

  3. Casta Diva design + build artifact: magazine layout
    03 · Design + Build

    Magazine-feel system

    Designed a magazine-feel system: large photography, serif headlines, plenty of negative space. Built the adaptive inquiry funnel and the per-event-type landing pages on the existing CMS so the team can publish stories without engineering help.

  4. Casta Diva launch artifact: content migration
    04 · Launch + Iterate

    Migrate, soft launch, hand off

    Migrated content from PDF and Instagram, soft-launched with the team running test inquiries, tuned form copy from the first real submissions. Quarterly seasonal updates now ship from inside the team.

FAQ

Common questions

What did Casta Diva need?
A premium caterer whose old site flattened weddings, private dinners, and corporate galas into one generic pitch. It needed an editorial site that lets each event type make its own case.
What did Azteya deliver?
Event-type landing pages with their own photography and menus, editorial storytelling moved from Instagram and brochures onto the site, and an adaptive reservation funnel that changes questions by event type.
Is the Casta Diva site live?
Yes. It is live at castadivaevents.com, and the team ships seasonal content updates without engineering help.

Next

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