Dental clinic · 2026
MM Odontología
A trust-first dental clinic site: services in patient language, real doctors, FAQs that answer what the front desk used to.
- Web Design
- Web Development
- Patient-flow UX
- Local SEO
The brief
Phone-only inquiry flow. Front desk overwhelmed.
Dr. Miguel Martínez had built a dental practice with real patient relationships and no online presence to match. New patients found out about him through word-of-mouth, and then had no way to research the clinic, see the services, or request an appointment without calling the front desk during business hours. Existing patients were getting tired of the call-only inquiry loop. The clinic's social channels were doing what the website should have been doing.
The result: a trust-first clinic site with services in patient language and calendar that answer what the front desk used to field by phone.
Our approach
Where we focused
We don't redesign for looks. We build the channel a business should already have, then tune it on real demand.
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01
A trust-first home
Built the site that introduces Dr. Martínez and the clinic as the real, established practice it is. Patient-language services, real doctor bios, FAQs that answer what the front desk used to answer five times a day.
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02
24/7 appointment request
Added a clear appointment-request form on every page that drops directly into the clinic's inbox. Patients submit a slot preference from their phone at any hour and the clinic confirms by message or call.
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03
Discovery built around social
Designed the site to receive traffic from MM Odontología's social channels and convert it. Service pages double as link-in-bio destinations, so every Instagram post can lead somewhere with a real conversion.
How it looks
Scroll inside the window to see the full live site. Captured from miguelmartinezodontologia.com.
Raúl gave us a site that's already shifting how patients reach us. We are spending less time on cold discovery calls and more time chairside.
Our process
How we did it
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01 · Discovery
Front-desk flow audit
Met with Miguel to understand the real inquiry flow: who calls, what they ask, what blocks them. The brief came from the front desk's pain: too many calls answering the same questions five times a day.
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02 · StrategyCalendars do half the work
Positioning around trust + accessibility. Decided the Calendars would do half the work the front desk used to do. The appointment-request path would replace the phone-call loop for new patients, then graduate existing patients into it.
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03 · Design + BuildPatient language, calm system
Warm, calm visual system designed to lower the anxiety patients bring to a dental site. Built service pages in patient language, not in clinical terms. Wired the appointment-request form into the clinic's existing schedule without forcing a new tool on the team.
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04 · Launch + IterateSoft launch in parallel
Soft launch ran in parallel with phone inquiries for two weeks. Tracked which services were getting clicked. The site keeps tightening as Miguel and the team see what real patients ask.
FAQ
Common questions
- What did MM Odontología need?
- A dental practice with strong word-of-mouth but no matching online presence. New patients couldn't research the clinic or see services without calling the front desk during business hours, which was overloaded with repeat questions.
- What did Azteya deliver?
- A trust-first site with services in patient language, real-doctor credibility, and a calendar that answers the questions the front desk used to field by phone.
- Is the MM Odontología site live?
- Yes. It is live at miguelmartinezodontologia.com, with services in patient language and calendar that take pressure off the front desk.
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